If you really want to excel at blogging, you cannot just rely on the organic traffic. As it might take a while to receive the organic traffic to your new blog posts, you can leverage Google Adwords and Bing Ads to gain instant traction. Since you’ll be focusing on research or awareness keywords for ads, it won’t be costing you much. Also, you don’t have to focus only on Adwords or Bing Ads, you can try and test second tier and third tier players like 7Search, AOL search etc.
And, if you chose to use this tactic, you’ll be learning to create ad campaigns, writing adverts, measuring and optimizing the ads which mean, you’ll be mastering search engine marketing aka PPC advertising.